Our Story


"Twenty years from now you will be more disappointed by the things you didn't do, than by the ones you did. Explore. Dream. Discover - Mark Twain"



Independent Travel Advisors (ITA) is a collection of independently owned and operated travel professionals who collectively work alongside the well established New Zealand travel company First Travel Group.

Originally launched as an opportunity from the Covid19 pandemic, ITA was developed to fill the demand for a ‘full service’ professional and knowledgeable travel advisor to guide customers through the complexities of travel in the new world we are now faced with.

ITA travel rofessionals provide a blend of the old with the new. We have a wealth of industry experience and first-hand knowledge as well as being certified members of IATA, TAANZ and CLIA. Our ITA professionals have transitioned from the traditional retail and corporate travel companies, into working remotely from home or at a location to fit in with lifestyle and customer flexibility requirements.

Our full service domestic and international travel offering includes:


Using our preferred partner relationships we also provide the following products: